Number of Visits to Visitestonia.com Doubled20 July 2012
The topics of the most interest were general information on Estonia, possible activities in Estonia's cities and in nature, options for active vacations, and various Estonia tours. People also did a lot of searches for accommodations, spas, and places of interest.
Tourism marketing director of Enterprise Estonia's Tourism Development Centre Eero Raun stated that a lot of work is behind the tremendous jump in visitors. "For web users it is essential that the necessary information can be found very quickly, so we have improved the structure and search function on topic pages. We are constantly updating the site and are also adding new social media opportunities," Raun explained.
The number of visits to the site using smartphones or tablets has increased fivefold, making up a tenth of total visits. Based on this development, the Enterprise Estonia Tourism Development Centre next plans to develop a version of visitestonia.com that can be viewed more easily on mobile devices.
Comparing the first half of 2012 to the first half of 2011, the greatest jump came in visits from Russia – the number increased fourfold from 30 000 in the first half of 2011 to 125 000 in the first half of 2012. Visits from Finnish computers more than tripled and visits from Latvia, the UK, the USA and Ukraine also grew tremendously.
Visitestonia.com is a central information site for local tourism establishments geared towards anybody interested in visiting Estonia.